Strategic Plan 2019-2021

In November of 2019, the Raleigh Regional Association of REALTORS® leadership compiled, reviewed, and adopted the 2019-2021 Strategic Plan that will help guide your Association into the future. Please review the core pillars below, and reach out to us if you have any questions at [email protected].

We have come together under the same Mission Statement:
Empowering REALTOR® success by delivering exceptional member value and driving collaborative innovation for our communities and profession.

Download Printable Strategic Plan



ASSOCIATION DEVELOPMENT

- Identify, train, develop and support new leaders in our Association while focusing on growth opportunities for the Triangle region and its REALTOR® members -

• Establish a “Pathway to Leadership” program for members interested in serving the Association
• Create a consistent and professional strategy and supporting materials for hosting merger and shared services conversations with interested parties
• Continue to grow and explore new non-dues revenue possibilities for the Association to continue to gain financial standing independent of dues
• Foster and promote a culture of inclusivity and diversity throughout all the Association’s leadership, members and programs
• Create a program wherein Association leaders can become educated and encouraged to make a move into community leadership
• Maintain a fiduciary duty to all Association members while upholding strong fiscal practices
• Regularly review the Association’s strategic plan and make updates and revisions as appropriate

COMMUNITY DEVELOPMENT

- Build strong, two-way relationships between local area organizations and cities, focusing on improving quality of life issues in the communities we serve -

• Incorporate the Triangle Commercial Association of REALTORS® and area universities within the global and economic development work of the Association
• Survey and identify local REALTORS® and industry professionals currently working in leadership in communities
• Promote input from members and brokerages on how the Association can make a larger impact in the community
• Join local and state community organizations to further the Association and REALTOR® brand
• Work to create a grant program that incorporates citizens and organizations in the community
• Continue to promote the offerings of the REALTOR® Foundation and provide support as needed

GLOBAL BUSINESS

- Utilize the real estate industry as a springboard for international business development and real estate transactions and foster global relationships throughout North Carolina -

• Develop deeper connection with NAR-India, by facilitating networking opportunities at national events, local visits and opening new business opportunities
• Create marketing materials about international real estate to use with area business development and community groups
• Create welcoming committee for corporations and individuals visiting our region and state
• Help establish and grow relationships with other countries and organizations who have business ties to the Triangle region
• Explore and create opportunities to host inbound trade missions
• Create “International Council in a Box” materials to be used to encourage other Associations to establish global councils

ADVOCACY + GOVERNMENT AFFAIRS

- Impact and advocate for the Triangle region's homeowners, property managers, and REALTORS® through education, events, and communication -

• Educate members on advocacy issues
• Always promote and maintain non-partisanship in association advocacy activities
• Encourage community collaboration by working to integrate more organizations in the Triangle region into advocacy programs
• Complete an advocacy toolkit on issues for outside organizations and associations
• Foster an inclusive, transparent culture around REALTOR® Political Action Committee (RPAC) fundraising and distribution efforts to achieve the highest results

COMMUNICATIONS

- Promote and effectively communicate Association and REALTOR® benefits with members while also encouraging and building a long-lasting, positive image of REALTORS® to Triangle area consumers -

• Create and maintain active communications to new and existing members as they develop their careers by establishing a program that provides a credit building goal system
• Create an outreach program for staff and leadership to visit Broker offices and meetings to discuss current programs and offerings
• Explore the implementation of software that assists in segmenting membership listings to reach members how they prefer at a frequency they desire
• Explore creation of a consumer facing informational website educating consumers about the value of using a REALTOR®
• Review effectiveness of current Association name and branding
• Create and implement focus groups to gain feedback on association services, communication and new offerings

PROFESSIONAL DEVELOPMENT

- Deliver a high level of professional education programs through continuing education speakers, industry designations, and member development -

• Identify new funding sources to increase core education and elective classes for members through sponsorship programs
• Create an ambassador program focused on recruiting members to assist in promoting education offerings and programs
• Explore and create online education library focused on On-Demand services and offerings to members
• Build a focus on providing education for members at all level including REALTOR® classes, risk management, life balance and satisfaction, financial strategies and leadership workshops
• Share and promote best practices in Professional Standards and the REALTOR® code of Ethics by offering legal update programming and an On-Demand Library of written and video content
• Ensure that members have access to and an understanding of the steps and procedures for the professional standards, grievance, and ombudsman program

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