April 23, 2019
Social Media for REALTORS®
We get asked often by members what is the best way to approach social media for their business. If you are in the infancy stage when it comes to social media, use every free tool you have at your finger tips first.
First, learn to use the social media platforms. Each platform is different and should be used differently to promote content. For example, Facebook is used as a more personal way to promote yourself and your life where as LinkedIn is utilized specifically for professional use. Second, gain a following through consistently posting content. We encourage you to “walk before you run” when it comes to social media. Start small, learn one platform and master it before you start pouring money into ads. Third, network and talk to other professionals. Come to a Communications Forum provided by RRAR or another event that can help you in your marketing.
Additionally, here are tools available to you:
• NAR provides several resources to help you in your social media game.
Your membership provides a ton of benefits, not only at a local level, but nationally. The National Association of REALTORS® provides tools, articles and much more for you to be successful in your marketing.
Check out: https://www.nar.realtor/realtor-benefits-program/marketing-resources
• Follow other professionals who are killing it!
Take note of what Top Producers are doing to promote themselves and their business on social media. You can get more ideas and assistance of what and how to post.
March 18, 2019
Are you a new REALTOR® and member to the Raleigh Regional Association of REALTORS®? If you answered yes, then you are also probably asking what benefits do I get as a member.
Here are 3 Benefits that you have being a part of RRAR:
- You Make Connections
Through our events, committees and The REALTOR® Foundation of Wake County, you will make connections with your peers, potential mentors and other professionals you may work with in the future.
- Professional Development Opportunities
Throughout the year, the Raleigh Regional Association of REALTORS® provides continuing education courses and designation courses. For the first time in Raleigh, we are hosting the CIPS Designation on August 5-August 9.
- Advocate For You
Our Government Affairs department is dedicated to making sure you as REALTORS® are advocated for. They advocate for our members by monitoring legislation and issues that could have a major impact of home ownership, private property rights and the way in which the real estate industry works.
February 11, 2019
BIG Win for REALTORS® This Tax Season
As tax season approaches, a victory in the last couple of weeks for real estate professionals has occurred. The National Association of REALTORS® and author Wesley Shaw published an article about the IRS and Treasury Department giving real estate professionals a BIG win. Here are the highlights that REALTORS® need to know for this tax season.
- All REALTOR® Agents and Brokers are eligible for new deductions,
- Simplified process for owners of real estate property to claim new deductions,
- The Treasury and IRS fairly recognized Section 1031 for deduction eligibility
For the full article and impact, click here.
January 14, 2019
2018 Home Buyers & Sellers Raleigh, NC Report Highlights
The 2018 Profile of Home Buyers and Sellers Raleigh, NC report conducted by National Association of REALTORS® helps REALTORS® gain insight into trends and characteristics of home buyers and sellers in the Raleigh area. The Profile of Home Buyers and Sellers data is collected from a nationally representative sample of recent home buyers who purchased a primary residence in the 12-month period between July 2017 and June 2018.
Highlights and Notable Findings from 2018’s Report Include:
New Construction is Booming in Raleigh
- In Raleigh, 1 out of every 4 homes that were purchased in 2018 were new construction.
People in Raleigh Are Moving Sooner
- On average, Raleigh home buyers expect to live in their houses 5 years shorter than the national average.
More Veterans Are Buying Homes in Raleigh
- In Raleigh, veterans purchase homes in a higher percentage than the nationwide average.
Buyers Are Happy With Their Agents
- Nationally, 9 out of 10 buyers would recommend their agent to others.
Raleigh is continuing to grow and the city’s growth isn’t slowing down. For more information on how you can serve and cater to your clients needs, read the full findings of the 2018 Profile of Home Buyers and Sellers Raleigh, NC report.
December 3, 2018
'Tis the Season Marketing Tips
Marketing Tips For the Holidays
#1: Thank Your Past Clients
Take time this holiday season to thank your past clients for choosing you as their REALTOR® with a hand written thank you note. It is not only a way to thank people for entrusting you, but it is another avenue for you to stay on their radar. Chances are, your clients know people in 2019 that are looking to move, so what better way to remind them why they chose you with a thank you note!
#2: Post Photos and Videos Holiday Themed
Use the theme of the Holidays to help you post content of photos and videos on your social media channels. Are you selling a home and you're a dog lover? Perfect! Dress your dog up in holiday gear and stage them in front of the home for future home buyers.
#3: Post a Year End Review
Posting a year end review of everything you have accomplished as a REALTOR® is a great way to further your brand and credibility to potential clients. Where do you start with a year end review? Try starting with (insert number) Houses Listed, (insert number) Houses Sold, (x) Clients Helped Find Their Forever Home. Find a creative way to display these numbers that you have accomplished.
November 26, 2018
KICK OFF THE CHARITABLE SEASON WITH #GIVINGTUESDAY
For the #MondayMinute this week, we are encouraging our members to participate in #GivingTuesday! November 27, 2018 is Global Day of Giving, also known as #givingtuesday. It lands on the Tuesday after Thanksgiving every year. What is #GivingTuesday? GivingTuesday all started by the power of social media and collaboration to encourage and celebrate the power of giving.
Here at the Raleigh Regional Association of REALTORS®, we have several ways you can be a part of #givingtuesday. The REALTOR® Foundation of Wake County provides several opportunities you can impact our community whether that is by donations to the Foundation, joining their Service Committee on a local outreach project or providing furniture for people transitioning out of homelessness. These are all great ways to get involved in the spirit of #givingtuesday!
If you are interested in learning how you an be a part of the Foundation, please contact the Director of Operations and Development, Heather Thompson at HeatherT@RFOWC.org.
November 19, 2018
THANKFUL FOR REALTOR® MEMBERS WHO GIVE BACK
Thanksgiving is all about family, friends, and a reminder to position yourself with a sense of gratitude not just in this season, but all seasons. With that very reminder of thankfulness, it is in that spirit that we express our gratitude towards our REALTOR® members who give back. Thank you to those that serve our Association as well as The REALTOR® Foundation of Wake County Service Committee! They have dedicated their time and resources to improving the homes, community and lives of those living in Wake County. This year the Service Committee has helped refurnish 23 apartments for families transitioning out of homelessness, feeding the hungry, refreshing a counseling room for the Helen Wright Center and delivered air conditioners to those with special medical needs. We are thankful for our REALTOR® members who give back to make it possible to impact the lives of those in Wake County!
November 5, 2018
REALTORS® Give Back
November, the month of Thanksgiving and the beginning of the Holiday season. REALTORS® don’t just give back during the holiday season, but all year round. This month’s #MondayMinute will feature REALTORS® giving back.
Our nonprofit wing, The REALTOR® Foundation of Wake County has a committee specifically focused on serving our neighbors in need. The Service Committee is a committee that consists of members of the Raleigh Regional Association of REALTORS® that serve through various service projects throughout the year. Projects throughout the year include, Angel Tree, serving the homeless at a local soup kitchen, partnering with other nonprofits like Green Chair, Family Promise, the Helen Wright Center and much more.
If you are interested in learning more, go to www.rfowc.org. Stay tuned this month to see how REALTORS® Give Back!
October 29, 2018
Tips to Run Facebook Ads
October 15, 2018
Your Property Marketing Megaphone (Hint: It’s Social Media)
It’s no secret that marketing listed properties on your social channels will enhance your chances of selling the property. But, what are the best ways to make those properties appealing to potential buyers online?
Here are some tips when marketing your properties on social media:
1. Use Video Tours To Promote Properties on Social Media
Nothing replicates going through a home in person, but a video tour is pretty close! A video will make a potential buyer feel as if they are physically walking through the home. This gives them the opportunity to imagine themselves in the home. As the tour guide/agent you are able to scout out the home first, then project the right ‘flow’ as you walk through the home, allowing you to make helpful comments of what features each room has, and some fun ideas that may make people feel at home instantaneously when walking through. For example, as you walk past the fireplace, talk about how the weather is getting ready to be chilly at night, nothing is more cozy than this living room thanks to this feature! This ultimately saves you time as the agent, by only showing clients homes they are interested in.
2. Feature The Home On Your Blog
Create a blog with photos and a detailed description of the home you are selling. In addition, have a call to action at the end of your blog for potential buyers to sign up if they are interested in the property. This can be a tool for lead generation as well as driving traffic to your website.
3. Be Confident In Your Listings
Posting pictures of the very best features of the home is a great way to gain exposure for not only the house you are trying to sell, but your brand as a REALTOR®. Utilizing other features in Instagram such as Instagram stories, Instagram Live and hashtags are great ways to market to potential buyers and also showcase that you know the area/your listings by impressing buyers of your tools, even if the first house they look at isn’t their forever home.
Need more help with your social media game? Join our Social Media Marketing Event on October 23 with Brian Pate reviewing Instagram and LinkedIn. If you have any further questions, please feel free to reach out to our Communication Department at 919.654.5400.
October 8, 2018
Social Media Tips from Top Producers
For REALTORS®, social media has been an unbelievable way to connect with potential buyers. Our Panelists from the Top Producer Council’s, "How To Become A Top Producer " event at the Raleigh Regional Association of REALTORS® touched on this very topic. Here are the key takeaways on how to use social media to your advantage.
1. Use It, Don’t Lose It
Social media is here to stay and if you are not using it for building your business, then you are making a BIG mistake! You will be at a competitive disadvantage by not using social media to grow your business. If you aren’t sure where to start, start small by using one social media channel and go from there. It is better to post and respond consistently on one or two social media platforms than be stretched too thin and be unresponsive on many.
2. Follow the Trends
Follow what is going on in the social media world and use that to your advantage and apply it to your business. For example, the future of social media posts is based in video content and creation, so be sure to use video whenever possible as you are creating content that can appeal to your future clients.
3. A Review Can Take You A Long Way
Using online reviews will help potential clients vet you. Find a few clients that you have worked with and simply ask them to write a Google or Zillow review. Using reviews to your advantage on these sites will help establish you with new clients, helping build your brand and credibility. As buyers and sellers become younger and younger, those clients will search for you online before even talking to you in person or on the phone, be sure to put your best digital foot forward!
Use these tips to help you build your brand and business! If you have any questions regarding social media, feel free to reach out to RRAR Communication Department at (919) 654-5400, we are here to help!
October 1, 2018: #MONDAYMINUTE: SOCIAL MEDIA MARKETING TIPS LAUNCH
September 24, 2018: #MONDAYMINUTE:
Closing Out REALTOR® Safety Month
September is coming to an end, but REALTOR® Safety is something that continues on a daily basis for REALTOR® professionals. Keep in mind the tips you've learned throughout this month and add them to your safety protocol when working with clients. A recap of the tips we have shared over this month to keep in mind:
- Make sure someone always knows your location
- Always meet with new clients in an office or a public space
- When showing a home, it is okay to meet a client there
- Make sure to walk behind your clients as they look through the home
- Consider bringing along a colleague during an open house
For more information and tips on REALTOR® Safety, go to www.nar.com/safety
September 10, 2018: #MONDAYMINUTE: REALTOR® SAFETY TiPS
Author: Emily Ting
Keep these tips in mind when doing your job!
It is the simple things that keep REALTORS® safe!
August 27, 2018: #MONDAYMINUTE: REALTOR® SAFETY MONTH
Author: Emily Ting
September is REALTOR® Safety Month! The month of September we will be featuring tips and tricks for you to stay safe while you're doing what you love!
August 20, 2018: #MONDAYMINUTE: 2018 Profile of International Residential Transactions Morning Chat
We are wrapping up our August #MondayMinute with an overview chat on the findings of our 2018 Profile of International Residential Transactions brought to you by, Tessa Hultz, CEO of Raleigh Regional Association of REALTORS® and Casey Angel, Director of Communications of Raleigh Regional Association of REALTORS®.
August 13, 2018: #MondayMinute: County By COunty Breakdown of Foreign Investment
Author: Casey Angel
As the 2018 Profile of International Residential Transactions was published in August by the Raleigh Regional Association of REALTORS® and National Association of REALTORS®, there are a few key metrics that jump out for both our REALTOR® Members as well as the general public. One of those metrics of particular interest is the county by county breakdown of where foreign buyers are actually purchasing homes in the Raleigh/Triangle Region.
In 2017 we saw locations where you would typically think international buyers would flock to, Wake County and Durham County, dominate in the destinations while only Harnett and Vance Counties were able to make the list with a statistically significant portion of more than 3%. When looking at 2018, we see that Orange, Chatham, and Johnston Counties all made the list where they failed to in 2017.
2018 Profile of International Residential Transactions tells us a few key points about destination:
1. For REALTORS®, international buyers are less focused on just Wake & Durham County, allowing for a more diverse home search.
2. REALTORS® who specialize in selling Orange, Chatham, Johnston, Vance, Harnett, and other counties have a renewed motivation for reaching international buyers.
3. For our communities, as Wake and Durham Counties continue to expand, our outer lying counties will continue to become more diverse than ever before.
August 6, 2018: #MONDAYMINUTE: Highlight Notable Findings from 2018 RRAR/NAR SURVEY
Author: Emily Ting
This week's #MondayMinute highlights the notable findings of Dollar Volume and Purchase Price from the Raleigh Regional Association of REALTORS® and National Association of REALTORS® survey.